The Rant
By H. Hal Futhey, President, QPA Training and Consulting
Not the Happiest of Campers!!
I recently finished an on-line class from another company and I have
to tell you, I wasn't impressed. No, it wasn't a quality related class. That wouldn't be considered ethical or
unbiased. However, it was management related and offered by a big name company.
The course was okay. I can't and wouldn't say I didn't learn
anything. If that had been the case, I would have requested a refund. I have a personal test I use for courses and
seminars. I call it the "aha'' test. If I don't get two or three "aha"s at least, I pretty much feel I've wasted my
time.
The Course Developer:
I had the feeling the course was developed and written by an
academic. I felt like I was back in college and reading a class textbook. Now, if that turns you on drop me an
email and I'll give you their website URL. I've had 40+ years in business and I can tell when a person has worked
with the subject in the real world. Or, was simply instructed in how to give the course and then couldn't relate
any real life situations or examples to the course materials. The course outline didn't say who the author
was.
So, that’s my first tip: Find out who wrote
the course. Our trainers develop all of our courses in-house.
Cost and payment:
The only payment option for their course was by credit card. Many
companies don't have credit cards for some their people and some only allow credit card charges for travel
expenses. Some people don't own a credit card. I get the “evil eye” look from my wife when I use a credit card. It
doesn't seem right to deny someone the opportunity to expand their knowledge and opportunities because they don't
have a credit card. Of course, I used a credit card and suffered the evil eye.
Second tip: A customer focused course
provider should have optional payment methods. We offer options for checks, debit and credit cards through
PayPal.
Course book and exams:
The course "study guide" and exams were all online. I expected that
since it was an online class. The end of each section of the guide there was an exam/quiz. When I answered a
question incorrectly, I couldn't go back and check the study guide to see what it said.
There wasn't an option to print the pages, either. I don't know how
you feel but if I get something wrong, I want to know why. What is it I didn't understand or missed in the study
guide? Now I know what you’re thinking, "You could have printed the guide from my browser's print function." And,
that's true; however, they obviously didn't want people to do that because there wasn't a print option offered.
Therefore, I didn't do it.
I wanted a transcript of the exams and my answers to review. I
emailed the course provider four times and called once asking for the transcript. The phone call
was answered by voice mail. I've never received a response or an acknowledgement to any of my requests.
Third tip: You should be able to print or
download the course materials. After all, you paid for them. When you enroll in our eclasses, you download the
course book and exams. You can print the book. You can keep a copy on your laptop and your desktop. Or, put a copy
on your work computer and one on your home computer.
All I ask is that you don't give a copy to anyone or put the course
materials on your company's network for everyone to use. We make our living from these courses. We pay our
associates salaries with some of this revenue. So, it would be nice if each person actually enrolled and paid. It's
the honor system. Of course, if we find out its being abused we'll put it all on the web site like everyone else. I
believe the greatest majority of people are honest. Don't make me lose my faith!
Knowledge retention:
Knowledge retention is another problem. I read somewhere (see what I
mean about retention) a person retains about 75% of learned material for 2 - 3 days. If the learning
isn't put into immediate action at the end of 1 week, that retention drops to 50%, after 2 weeks to 25 % or less. I
wish I could have had a printed copy of the study guide to refer to when I want it. Instead, I had to lay out some
additional cash to buy a couple of books from Amazon® that were similar, but not exact. I forget stuff. I need
reference materials. Bless you if you have a photographic memory.:-)
Fourth: Same as third tip.
Course up-to-date:
The other thing to look for is how current are the course materials.
This email is from one of our recent eclass students:
"I need to know if your ISO 14001 Introduction E-Class is for the 2004 revision.
I'm asking because I just requested a refund from another online company because the course was based on the 1996
revision. I don't understand why they would continue to have a course about a 3-year-old expired standard. Thank
you, T. Roberts"
Fifth tip: Oh! Come on. It's way obvious.
:-):
Our courses are current with the applicable standard. If a course
becomes obsolete, it is removed from our eclass list. It will return to the web site after updating, proofreading
and testing.
Eclasses:
It makes absolutely no difference how many or how famous the
companies' names are they list as customers. I have had people from Fortune 50 companies in my classes. That
doesn't mean the famous named company endorses the courses or the provider.
It simply means someone who worked at the company took the course. I have had people
from Alcoa, General Motors, Honda, Ford, General Electric, Matsushita, Dana, and Paragon Medical and on and on and
on.
What does matter is what the people say that attended the class or
took the e-Class.
I decided there had to be a better way to deliver online training. I
mentioned earlier in tip # 3 that my method uses the honor system. That may turn out to be its downfall. I
sincerely hope not because the eclass method is a much better way to deliver courses to you.
Study anytime, anywhere you want. You don't need to be at a computer. Use the exams
to reinforce the information in the course book. When you’re ready - complete the exam and email it to us. We'll
score it and send it back to you.
Ten reasons why eclasses and online learning are the way to increase
your knowledge and paycheck.
Currently available eclasses:
Our online training classes are terrific. You study when and where
you want. You will have the course materials available anytime and anywhere you choose. I'm going to send the
course ebook to you to keep. Take up to 3 months to complete the course. Here's what some other students have
to say.
Keep a copy of the e-book on your computer at work and at home. You
can print the book if you want. The only thing I ask from you is you don't allow others to have a copy or to place
the course e-book on your company's network. I give discounts if three or more people sign-up at the same time for
the same course. Contact me
Personal coaching:
The online courses deliver the knowledge and information needed for
you to quickly get-up and running. All of the online classes come with personal coaching, if you want. No one else
offers this benefit with their online training.
In-plant training:
We can present the training classes in-plant. We can provide pre
and post testing. Contact me and tell me what you need. We promise to answer your questions and help you with your
training and consulting needs. If we can't, we will help you find someone that can.
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